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Social media can be a powerful tool if you’re equipped with the knowledge on how to use it! A social media strategy is just one piece of a dealer’s marketing plan. Social media has an enormous audience – Facebook alone has TWO billion monthly users. Having a solid approach to social media allows your business to reach new clients, create a following – staying top of mind – and will keep you ahead of your competitors.
- What are your goals and objectives? Create a strategy by using the S.M.A.R.T. framework:
S
Specific terms of what you want to achieve. M
Measurable goals that can be tracked and analyzed. A
Achievable and realistic, increasing chance of success. R
Relevant to the overall business and its customers. T
Time-frame is specific and gives a deadline. - Who is your ideal customer? Why are they coming to your social media page? Learn everything you can about your audience including demographics, psychographics, buying habits, interests and lifestyle characteristics.
- Create content! Get creative and provide engaging content on the correct social channels. Post accordingly for each social networking site, to ensure you’re not wasting valuable resources. Types of Content: Links, videos, images, quotes, re-shares, or plain text updates
- Track, Analyze, & Experiment – How well did your campaign perform? Did you hit your goals? Your first campaign may be a huge success; however, it is very unlikely it will go off without a hitch. As you start to try new ideas, track the results and tweak as you go.
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